Never Underestimate the Power of Reciprocation- Marketing Your Blog Part 2
When I first began my blog, I didn’t know much at all. I began my blog as a way to promote my business and to keep family updated on our goings on. I didn’t ever really begin reading blogs belonging to other people…and it showed. I didn’t have many visitors to my blog…at all. If and when I did get visitors, they only stayed for a few seconds, according to my statistics. I felt that if I did get a visitor, it was by mistake because they left so quickly!
One day, someone found my blog and left me a comment. Yeah! You’ve got to love comments, right? So, I was naturally curious about her and checked out her blog, New Mommy Rant. I loved it and was immediately hooked. I enjoyed reading about her experiences as a new mom with a daughter and comparing them with my own. I began reading her blog daily and leaving her comments as well. Other people that read her blog began to see my comments and I guess curiosity got the best of them as well and some of them made their way over to my blog as well.
As time passed, I began subscribing and reading more and more blogs daily and I always made sure to leave comments. If you don’t leave a comment, how can someone reciprocate the visit.
When you leave comments on other bloggers blogs, you are not only “inviting” them to your blog, you’re inviting all their readers to visit your blog as well. This number grows exponentially, each time you leave a comment. You gain an immeasurable amount of exposure simply by leaving comments on other people’s blogs.
When leaving comments on blog posts, do not leave comments like, “Wow!” or “Fun!” These comments are not thought provoking and do not add value to the blog. Put some thought into the comments you are leaving and leave comments that will get readers thinking, “I thought I was the only person who felt like a kill joy when disciplining my kids. Now, I don’t feel so alone!” “I tried this recipe once before and it seemed a little too salty to me.” Follow these guidelines and you may just gain subscribers or steady readers. When leaving comments remember that not only the author will be reading them. Readers of the blog will also have access to them as well.
Next in the series: Becoming a Guest Blogger- Marketing Your Blog Part 3
Table of contents for Marketing Your Blog
- Marketing Your Blog in Online Forums- Marketing Your Blog: Part 1
- Never Underestimate the Power of Reciprocation- Marketing Your Blog Part 2


















Comment by Beth Robinson on 18 July 2008:
I’ve read about this strategy at both Darren Rowse’s and Caroline Middlebrook’s blogs but I like how you made it more personal in this article.
Beth Robinsons last blog post..Library of Materials
Comment by Ronnica on 18 July 2008:
You make a good point, and it is a strategy that I have followed. However, my goal is not simply to leave a comment to gain traffic back. I leave comments because blogging is all about the conversation between people.
Comment by Amber on 18 July 2008:
Thanks for the feedback Beth and Ronnica! I agree with you Ronnica that blogging is about having meaningful conversations with others…I have some great friends that I have met this way by commenting and conversing about our shared experiences.
Comment by Jennifer on 19 July 2008:
Before I had my blog I was just a lurker on the Internet. Then I started forcing myself to leave comments once I became a blogger. Now I find that I enjoy it and love having my say whether it helps my blog or not.
Jennifers last blog post..Comic-Con: Many fans go for the TV and Movies
Comment by Amber on 20 July 2008:
I know what you mean about having your say, Jennifer! It feels good to get your thoughts out there! Thanks for reading and commenting.
Comment by Matt on 26 July 2008:
I am leaving this comment so that others visit my blog.
What you state above is very true…it has worked for me quite the same way…unintentionally. I agree with Ronnica as well. It is a conversation and it is kind of lonely when you put something on your own blog and nobody says anything.
Matts last blog post..Made the Paper