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Archive for Natasha

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The author, Natasha Vincent, has developed a growing resource for salons and spas interested in better multicultural marketing and selling online as well offline. A must read for health, beauty and wellness business owners as well as those who love them! Grab the RSS feed for more useful advice Blog Feed

Blog Review – Womanist Musings

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Social justice and feminism are topics with scads of opinions and resources to back them up. The niche known as womanism, however, is scant and Womanist Musings is looking to fix that by covering hard to find issues in a safe space.

wm Blog Review   Womanist Musings

Renee, writes 3-4 posts daily about race, class and gender and has been doing so since April 2008. "The purpose of Womanist Musings is to raise attention to bodies that we neglect. I believe that they don't get enough attention by the mainstream press and because of that are incredibly invisible and this allows the exploitation to con

tinue."

A beacon of social justice, Renee wants to focus on getting more responsive traffic. Currently receiving about 500-600 hits daily, conversation - rather than conversions - is her main goal.

In fact, by the end of the year she would like to have an average of 50 comments per post and upwards of 3,000 visitors daily. Since she works on her blog full-time (and even some overtime) this can be done in a few simple steps:

1. highlight comments

2. encourage viral traffic

3. state a comment policy

Let's break that down a bit more...

1. highlight comments

With a few regular readers, it may be time to help visitors truly debate issues by not only participating in the discussion area but by creating posts based on particularly intriguing comments. Whether or not that highlighted commenter has a blog, they will be more likely to tell their friends, family and colleagues about being featured on Womanist Musings.

2. encourage viral traffic

Speaking of which, it's possible to get viral traffic from your comments section by including a simple suggestion to tell a friend about the post's permalink. Investigating a script to facilitate this in Blogger would be ideal.

3. state a comment policy

Just as simple suggestions can help make a blog's comment area a viral center, a simple comment policy - even if you want to be as transparent and inviting as possible - can encourage input as much as discourage it. Creating such a policy in conjunction with your current readership is ideal.

Blog posts are often less about statements and more about collaboration and Renee's approach to comments along with her active participation in the blog's comment section will help to put her on the road to reaching her goals.

As a beacon, Womanist Musings has the personal drive and capacity to be a guide for feminists and all social justice seekers on the concept of womanism.

STATS

Blog Name: Womanist Musings
Blog URL: http://www.womanist-musings.com
Blogger(s): Renee
Platform: Blogger
Age: 4 months
Feed: http://www.womanist-musings.com/feeds/posts/default

Blog Review – Social Web Tools – socialwebtools.info

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social Blog Review   Social Web Tools   socialwebtools.infoThis social media tool reviewer doesn't critique tools, but observes them objectively with the goal of helping readers make money online.

As mentioned in a recent Twitter status update, "I try out every tool. I'm not against any of them. Is it really a big deal?"

It is indeed a big deal when you're in such a big niche.

Social media and social media marketing have become buzz words over the past few years and people from tech geeks to the uber chic have come across a social media enabled tool, even if they didn't know what it was called.

Charnita's challenge in the months to come will be to differentiate her site from those of other social media enthusiasts. There are three basic ways to do this which are content, traffic and monetization.

Content is the first and best to set yourself apart in a big niche or establish yourself as the dominant player in a newer niche. Charnita writes several times per week to update readers on "Cool Tools." With a design layout that screams social media at every turn, Charnita demonstrates her credibility quickly.

Traffic peaks and valleys can often happen when relying on your own social media participation for visitors. As soon as you take a day off, your traffic suffers. A consideration may be to include some sticky content (like a regular series) or to co-host a community on one or more social networks. Either option will allow for the occasional business or leisure trip while generating growing traffic over time.

Monetization comes after both the content and qualified traffic but once both are in place, generating sustaining revenue is much easier. With spaces for sponsors and featured advertisers, Charnita may want to consider adding in-depth reviews with affiliate links - or other monetization option - to supplement the current banner icons.

With the basics laid down, Charnita is poised to become a social media tool critic on par with the best movie reviewers. Once a niche is chosen and a target market considered, it will be easy to differentiate both Charnita and the Social Web Tools blog.

STATS
Blog Name: Social Web Tools
Blog URL: http://socialwebtools.info/
Blogger(s): Charnita
Age: 3 months
Feed: http://socialwebtools.info/feed/

Review – SAHMilitaryWife.blogspot.com

review-sahmilitarywife-blogspot-com

screenshot sahmilitarywife Review   SAHMilitaryWife.blogspot.com

At ease! Since this blog is written from the heartfelt experiences of a military wife, there's no need to stand at attention. In fact, things are pretty loose around here.

Patricia, also known as Military Wife, posts on topics ranging from her children along with tidbits about her life as a military wife (or, as she mentioned in an e-mail reply, a 'married single parent').

"My readers consist mostly of parents. I like to connect with other parents and give tips when I have them or compare stories and get advice. Kids do not come with instructions. All parents are kind of winging it and learning as we go along," Patricia mused on her readership.

Typically done several times each week, the number of posts depend the daily events of family life but Patricia finds the frequency perfect. "It fits my schedule a majority of the time," she stated.

Not only does the blog fit her schedule but it seems to also fit her ideal reader since more traffic appears over the weekend when parents the world over have a bit more down time.

There's a lot of content - from free to sponsored - available for them and this review focuses on ensuring that all of it is accessible to the right parent at the right time.

That would start a task a simple as moving the search box from the footer up above the scroll. That way, visitors could make more use of it and the extra data provided by Google's back end would help Patricia get another angle on her reader's interests.

Another consideration would be to have the horizontal, pink button navigation lead to her popular Labels as opposed to a mix of link exchange partners and housekeeping items.

Patricia's blog is a testament to how much stay at home and work at home parents - mother's in particular - network. With sidebars full of social network widgets, links and carnivals, it's easy to see why Patricia leads the troops of a blog linking event, or meme, called Musical Mondays while participating in a regular photo posting event called Wordless Wednesday.

More than a year in, though, it may be time to consider going AWOL on networks that don't perform by either bringing in traffic or leading joint venturing opportunities like Musical Mondays. Any remaining space in the sidebars and footer can be optimized with appealing monetization options that convert in addition to occasional sponsored post spots.

"I have paid advertising spots available on my blog and I have done a few paid posts. I would like for it to make more. I plan to keep blogging and hopefully increase my readers which will give me  better opportunities for paid posts."

HerProBlog.com salutes you, Patrica, and encourages you to keep blogging to reach your goals!

STATS
Blog Name: Stay At Home Mom & Military Wife
Blog URL: http://sahmilitarywife.blogspot.com/
Blogger(s): Patricia
Platform: Blogger
Age: 1 year, 3 months
Feed: http://feeds.feedburner.com/StayAtHomeMilitaryWife

Blog Review – SmallStepsToHealth.com

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For a person who has never had a weight issue until recently, Asithi has covered the topic on her 6-month old blog Small Steps to Health, due to a midday traffic accident that left her with a new set of body dynscreenshot smallstepstohealth 250x300 Blog Review   SmallStepsToHealth.comamics with which to deal.

Asithi only has 15 pounds to get back to her goal weight but with an 800-pound gorilla of a niche, she has her work cut out for her.

The diet and weight loss industry in America commanded as much as $35 billion annually in 2006, according to a CBS News report. With obesity on the rise, that figure has certainly gotten more plump and a lot of businesses want a slice of the pie.

Asithi states that she has a 'part-time blog with a full-time job' which means her online writing is more of a hobby that is only required to gain enough revenue to pay for its own hosting fee.

Despite this, she has a good chance of succeeding with monetization since she notices additional traffic when posting on certain topics. "The few posts I wrote about exercise injuries, I've actually gotten a lot of hits from that. I notice on some of the other health and fitness blogs, they really don't touch too much about that either or go into details talking about it," she said during a recent phone conversation.

It would be helpful to fuel that interest with a few keyword optimized posts that are more likely to generate even more contextual advertising revenue. For example, it may make sense to include the occasional post on the benefits of car accident insurance and how it can help during the recovery process, but Asithi's content direction will do well to avoid obvious AdSense monetization keywords about injury attorneys and claims.

With that kind of content direction and comfortable traffic levels that are currently averaging 100 unique visitors daily, her review also touches on design.

Considering her unique car accident recovery experience, Asithi may want to consider a header design that better reflects her special interest in healthy eating and weight loss. There is a lot of imagery that can reflect recovery, triumph or hard-won success and a graphic designer can custom make one for her quickly once she's able to distill and convey that unique positioning.

Her three-column layout betrays the wealth of content she's created in such a short time. The two sidebars, while great side by side (as opposed to separated by the body content), stop the visitor from quickly knowing what to do next. Testing her internal traffic flows once the Categories tag is above the scroll is in order.

Tossed onto the other side of a highway by a car doing a merge that covered multiple lanes, Asithi's blog is backed by a compelling story that should have more of an opportunity to shine: both for her personal health benefit and the further benefit of readers.

STATS
Blog Name: Small Steps to Health
Blog URL: http://smallstepstohealth.com/
Blogger(s): Asithi
Platform: WordPress
Age: 6 months
Feed: http://smallstepstohealth.com/feed/

Blog Review- VeganMealHelper.com

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If writers are to blogs what chefs are to food, then LaTara Ham-Ying is a Chef de Cuisine. One of the newest blogs in her natural health communication web site network is a three-month old recipe membership site called Vegan Meal Helper.

screenshot veganmealhelper Blog Review  VeganMealHelper.comWith years of vegetarian eating under her belt, for herself and her family, she knows how to easily plan vegan meals and shares this in her blog.

So how can one enhance a network of health communication sites with a meal planning service for people on a strict vegetarian diet by blogging? LaTara was kind enough to give us a peek into her corporate kitchen.

LaTara got the idea to create a membership blog to offer simple meal planning for vegans but ran into a snag. "I couldn't afford or hire a VA to help me set up a membership site and the basic scripts are anywhere from $150 and up."

Instead, she applied a bit of do-it-yourself ingenuity to cook up a simple front end for her members and a robust backend. "Wow, I can do this for little or nothing," she quickly realized.

Front end: Members sign up via the
sales page
get a password and username then login to the WordPress dashboard. "Very much like anyone who has a WordPress blog," she added.

Back end: There is limited member access to backend office thanks to a selection of WordPress plugins like these:

When put together, she's able to offer monthly audios and tutorials along with exclusive articles on meal organization, vegan cooking and eating. The tight focus on veganism complements her web site network which focuses on natural health and living. Each site, whether it be on health communications or family living tips, promotes eating whole foods where ever possible. LaTara believes that whole foods will help her visitors take control of their health instead of their health controlling them.

When asked about her membership site's design, LaTara mentioned that she noticed one while surfing. "I was on somebody else'ssite and I liked the simplicity." When she found the original template source, she downloaded it and started to mold the simple template.

So simple, in fact, that she did the blog's header and colors herself. She admits that this site isn't a pure
do-it-yourself project, however. That's because LaTara, who is also a freelance writer and used to dealing with editing, got her design proofed by a professional graphic artist.

While this cook may be budget conscious, with the foresight to supplement her work with professional insight, she is resource rich. "I belong to a membership site for women called
MomMasterMinds.com
and we have a wonderful network there of women. It's a very welcoming and secure environment. And I have Twitter where I can also connect with a lot of people. I might go on Twitter and say 'I need someone to proof my page for me.' I use social networking to find folks."

This self-proclaimed novice techie also credits social networking for her web site traffic. "It grows at a steady pace. Every month I get more visits," she added.

Monetizing your blog to make money with fruits and vegetables is possible and cooking coach, LaTara Ham-Ying has the chops to prove it.

STATS
Blog Name: The Vegan Meal Helper
Blog URL: http://www.veganmealhelper.com/
Blogger(s): LaTara Ham-Ying, vegan cooking coach
Platform: WordPress 2.5.1
Age: 3 months
Feed: http://www.veganmealhelper.com/feed/

Natasha Vincent – Author of Discovery and Reviews

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As one of the founding guest bloggers on HerProBlog.com, it's an honour to be a part of what is sure to be a great community of female~focused writers, executives, and artists among others.

Over the next few weeks, you will hear about the blogs I've discovered as well as blog reviews of both "probloggers" and "ambloggers."

The reviews will be nothing close to the famous Siskel & Ebert thumbs up or thumbs down. In fact, the discoveries and reviews shared with you will be constructive learning tools.

Whether you learn about a new food blog applying interesting techniques to generate revenue or of a business communications specialist blogging about family life, every post will include ready~to~implement tips that will help you with your blogging. This wide range of perspectives will help cast a new eye on your own online writing.

As a trained print journalist, writing online has proven to be a curiously puzzling exercise. From keywords to search engine optimization to social media applications, there is a lot to learn. Happily, all of it is fun and manageable with the right tools.

How do I know? While I've been "problogging" for a short month, I've been online for five years building a web site network that caters to multicultural groups in the health and beauty niche.

Consumer beauty blogs are many and while there is still plenty of room to make your mark in this niche, there's even more space for business beauty blogs. Which means that the business of beauty, especially multicultural marketing and selling, is my focus.

If you're also a beauty blogger, do share your area of expertise. Not a beauty blogger? Drop a line in the comments section as well because this area of HerProBlog.com is open to anyone interested in learning about other blogs and being the first to know the "Who~What~When~Where~Why" of new bloggers.

Sharing your passion will help me pick the reviews and discover the types of probloggers you wish to learn about!

My passion for building sustainable businesses online crosses niches. As an instructor for SiteSell Education, you can find me helping a diverse range of web site owners as they create their sites. With a

specialty in monetizing, blogging has been of interest to me for years as a method for business owners who are serious about their branding as well as their bottom line.

It's my hope that both your branding and bottom line will improve with the posts you find here in Discovery and Reviews.


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