Archive for Amber Stevens
My name is Amber Stevens and I’m a Californian transplanted in Georgia. I was born and raised in rural Central California. My hometown of Newman, has a sneaky resemblance to Mayberry, and has most of the residents are cows rather than people. Read more
Marketing: Marketing Your Blog With ….FUN!?!
We’re all bloggers because it’s something we enjoy doing (hopefully). I enjoy writing and connecting with my readers and sharing my thoughts, passions and experiences. Making your blog a fun “place” to be is a great marketing tool.
There are several ways to make your blog a happening place. First is to use your blog design as a way to have fun. If you’re using one of the free templates from one of the blog hosts, they are fantastic, but there are other designs that you can take advantage of.
My friend Stephanie of Green Kiddos, began blogging with a canned template but gained a strong following early on and decided to “pimp” her blog. She found a WAHM who was doing blog designs for an extremely reasonable price and got her blog done. The theme of her blog is green living and her design matches that theme. You can also find scrapbooking websites that allow you to do the design work on your own….many of them for free! Scrapblog is one of these sites that has many, many choices of fun designs to choose from.
Another way to make sure your blog is the place to be is to host contests. This doesn’t have to cost a lot of money (or any). Try to find a product or service that you can get donated. You may have to write several emails or make a few phone calls to various companies and individuals before you find someone willing to sponsor your giveaway, but it can happen with some persuasion.
Make sure you know the stats of your blog and be prepared to share with whomever you’re working with! When hosting a contest, run the contest for approximately 2 weeks and give readers an extra entry if they blog about your contest on their blog and link back to you. You might gain new readers this way, too! Contests are fun! People love to win (or have a chance to win) things!
One last way to make your blog a fun place, is to host polls on your site. The author of one of the blogs I follow, Teacher Turned Mommy, was recently having her second baby. She knew the baby was a boy and her and her husband had chosen three names that they liked, but they were super undecided.
She posted about this and didn’t promise to choose the name that her readers voted for, but shared all three and allowed them to vote. She got an amazing response and ended up choosing the name the reader’s chose (and the one I voted for!). Give your readers input on things and your blog will be a fun place!
Marketing: Can I Be Your Friend, Please?
So, you’ve got your blog, you’re posting daily, but you’re still not getting very many readers. You’re posting meaningful comments on other people’s blogs and you’re searching for other blogs to be a guest blogger on.
Want to do more? You’re in luck! You can very easily start a “blogroll” on your site. A blogroll is simply a list of blogs that is most commonly featured on the sidebar of a blog. I have one on Babywearing Buzz and when I find a blog I like, I add to it. It’s a very simple idea, really.
How can this help you reach more readers? When you add a blog to your blogroll, it’s usually (in the blog world) common courtesy for that person to link back to you and add your blog to their blogroll. This will give you a link and help you with search engine optimization. More importantly, it will give you organic traffic and help get your blog more name recognition and more exposure.
I can’t tell you how many times I have been reading someone’s blog and have clicked through interesting sounding blogs in their blogroll. That is how I’ve found some of the blogs that I follow. When you decide to add a blog to your blogroll, don’t do it because you think you’ll get them to link back to you. Do it because you genuinely believe they have a good blog and you like reading it. If you like reading it, chances are, others will, too.
When creating a blogroll, you should link to blogs that are similar to yours in topic or style. Your readers come to your blog to read what you write about. They find that subject interesting. They are probably looking for similar things to read about…and that is where your blogroll comes in. If you don’t already have one, adding a blogroll can give your readers something fresh and new to see and use on your blog.
Never Underestimate the Power of Reciprocation- Marketing Your Blog Part 2
When I first began my blog, I didn’t know much at all. I began my blog as a way to promote my business and to keep family updated on our goings on. I didn’t ever really begin reading blogs belonging to other people…and it showed. I didn’t have many visitors to my blog…at all. If and when I did get visitors, they only stayed for a few seconds, according to my statistics. I felt that if I did get a visitor, it was by mistake because they left so quickly!
One day, someone found my blog and left me a comment. Yeah! You’ve got to love comments, right? So, I was naturally curious about her and checked out her blog, New Mommy Rant. I loved it and was immediately hooked. I enjoyed reading about her experiences as a new mom with a daughter and comparing them with my own. I began reading her blog daily and leaving her comments as well. Other people that read her blog began to see my comments and I guess curiosity got the best of them as well and some of them made their way over to my blog as well.
As time passed, I began subscribing and reading more and more blogs daily and I always made sure to leave comments. If you don’t leave a comment, how can someone reciprocate the visit.
When you leave comments on other bloggers blogs, you are not only “inviting” them to your blog, you’re inviting all their readers to visit your blog as well. This number grows exponentially, each time you leave a comment. You gain an immeasurable amount of exposure simply by leaving comments on other people’s blogs.
When leaving comments on blog posts, do not leave comments like, “Wow!” or “Fun!” These comments are not thought provoking and do not add value to the blog. Put some thought into the comments you are leaving and leave comments that will get readers thinking, “I thought I was the only person who felt like a kill joy when disciplining my kids. Now, I don’t feel so alone!” “I tried this recipe once before and it seemed a little too salty to me.” Follow these guidelines and you may just gain subscribers or steady readers. When leaving comments remember that not only the author will be reading them. Readers of the blog will also have access to them as well.
Next in the series: Becoming a Guest Blogger- Marketing Your Blog Part 3
Table of contents for Marketing Your Blog
- Marketing Your Blog in Online Forums- Marketing Your Blog: Part 1
- Never Underestimate the Power of Reciprocation- Marketing Your Blog Part 2
Marketing Your Blog in Online Forums- Marketing Your Blog: Part 1
I will be authoring a series of 5 articles on the topic of marketing your blog. I’ll be discussing various and diverse ways to do this. These five marketing methods will be online marketing methods.
One of the ways that I use to market Babywearing Buzz, is to participate in online forums. I was introduced to online forums when I was pregnant with my daughter. I learned that there were “birth club” where moms who’s children had the same due date as yours could chat with each other. Moms discussed a full range of topics baby related and non baby related.
I quickly found forums where you could attach a “signature” to any post you made. That signature could be a link to your blog, company, or any other statement you wanted to make. There are many forums which do not allow you to advertise in a signature. It is considered “spam.” But there are many others that do allow this. Before beginning to participate in a forum, you must read the rules attached to that particular forum regarding this topic.
When making posts in an online forum, you usually aren’t allowed to make a post like:
“Please check out my blog. The link is below!” You will probably be warned by an administrator that this is not allowed and your post will be deleted. What you have to do is gain the confidence and friendship of the forum participators by becoming a regular in the forum. As you gain their confidence, they will gradually begin to naturally be more curious about who you are and click on your signature that way.
Once you start participating in a forum, it can become addicting! You form friendships with these people and want to “chat” with them. Once you’re grounded in one forum, you’ll want to choose another forum to participate in. Choose a forum where there will be readers who will be interested in your blog’s topic. For instance, if the topic of your blog is shopping, you don’t want to participate in a forum on fishing. You probably won’t get too many clicks, and it might be difficult to reply to threads (unless you’re an avid fisherwoman!). Choose a forum related to shopping, or a forum that has a particular “room” devoted to shopping.
Table of contents for Marketing Your Blog
- Marketing Your Blog in Online Forums- Marketing Your Blog: Part 1
- Never Underestimate the Power of Reciprocation- Marketing Your Blog Part 2
Amber Stevens - Author of Interviews of Problogger Women and Marketing
My name is Amber Stevens and I’m a Californian transplanted in Georgia. I was born and raised in rural Central California. My hometown of Newman, has a sneaky resemblance to Mayberry, and has most of the residents are cows rather than people. Most people don’t picture California this way, and my husband was one of them. He was surprised by the humbleness of Newman.
In my day to day life, I wear many hats…I’m a servant to Christ, a wife and mother, a teacher, a business owner of Heavenly Hold, and a blogger! My relationship with Christ is my first priority. He is my all and sustains me through each day. I love being a wife and mother. Since I was a little girl, I knew that I would play these roles and it’s very fulfilling.
I’m extremely passionate about babywearing (the topic of my blog). Most people are unfamiliar with the term (including me, until I became a mom) and find it a strange word. Babywearing is simply carrying your baby in a sling or carrier and having your hands free. I began researching babywearing when my daughter was a few months old. I had gotten a DVT (blood clot) in my leg after delivering her and was unable to get around very easily for more than a month. Pair that trial, with a baby that constantly wanted to be held and you’ll understand why my back and neck were strained! I learned that there are a multitude of benefits to wearing your baby. Some of these benefits include having a happier, smarter and healthier baby, plus a happier mama since she has her hands free!
Babywearing and being a mom is the topic of my blog, Babywearing Buzz. I chose the topic of babywearing to help educate more moms on the topic and to open them up to the possibility of wearing their little ones. I also cover topics related to mothering such as nursing and my day to day life with children. My blog is intended to be a friendly way to communicate and meet new friends online as well as share my learning experiences. I also use it to learn new things, as I am a first time mom that certainly doesn’t know everything!
I look forward to meeting and sharing with my new readers at HerProBlog.COM. I hope you’ll be able to learn something from me, and I from you!




