All Posts Tagged With: "social networking"
Building your Brand: Your Social Media Profile Pages
Previously I discussed how your About page on your blog is important for your branding. Today I want to go over your social media profile pages.
Why is this important and why should you do it now? Well - you never know when you might need it and you want to be ready when you do!
My Mistake
An example - recently Darren Rowse had a "Social Media Love-In" on his blog. I immediately started adding links to the social media sites I use the most. Then I realized that on some of them I still hadn't added any information about me on my profile pages, or customized where I could. So then I scrambled over to each of the sites and did it all in a hurry. I could have avoided that if I would have done it when I first had a chance.
What you should do
If you are like most bloggers you probably have accounts at Twitter,Digg, StumbleUpon, Facebook and other social media sites. Most of them let you have a profile page where you can add some information about yourself. If you use these sites very often - they become part of your public image that you show to the world.
You want your profile page to convey a professional image, if you are blogging for a business. At any rate - you want it to reflect your goals and let people learn a little bit about you.
Most social media sites let you have at least have a short bio you can write and let you upload a picture. In a previous post in the Building your Brand series I talked about using your picture on your blog. You should use it on your profile pages also. And again, use the same one for consistency. It really does help people to remember who you are.
Usually they have a place where you can add the url of at least one blog. Sometimes more. Sometimes in the bio section you can use html and add links to all your blogs. Some allow even more customization of your profile page.
Twitter
Twitter is a good example. It lets you control some of the design aspects of your page. You can choose a background color and the color of some of the text too. You can also upload a background image! This image can be your logo or some other image you want people to see.
Keep in mind that because of the way the twitter page is set up, you want to either use a small version of your logo or create a version that is tall and skinny - rather than horizontal. In my case I made a tall skinny logo for my main blog and a smaller box with the logo of another blog of mine. Some other good examples of customizing their twitter pages are Wendy Piersall and Darren's.
Do you know of anybody else who has a nice twitter page? Any advice to share with others for customizing and adding information to your social media profile pages?
Promote Your Blog With Ping.fm
Ping.fm is a simple service that makes updating your status messages, blogs and micro-blogs quick and easy. Though Ping.fm does have a few competitors such as Hellotxt, right now it seems to be the most widely used crossposting tool. Most people use Ping.fm to send a mass message across all their social networks. Some even use it to respond to received messages (not recommended) across all their social networks. What I mostly see it used for though, is to answer the popular Twitter question, "What are you doing".
What I love most about Ping.fm is that it is not only a useful crossposting tool but it is also the ultimate blogging tool. Out of 15+ ways to post from your Ping.fm account, the method most geared towards bloggers is definitely the WordPress plugin. If you are a WordPress user looking for more ways to spread the word about your blog and increase traffic, the Ping.fm plugin is definitely something that will benefit you.
First, you will need a Ping.fm account to utilize it. The current beta code needed to sign up is "pingitlikeitshot" (without the quotes). What's nice about this plugin is that whenever you publish a new blog post, it will post it as a status message, micro-blog message and/or blog post. Where and what is posted, all depends on your settings within your Ping.fm account dashboard.
After signing up for Ping.fm, adding your accounts, and specifying what you would like each account to be used for (status updates, micro-blogging, or blogging) you can then specify your "triggers" in your WordPress dashboard. The triggers are what tell Ping.fm where to post and are linked to the account settings in your Ping.fm account.

Posting to micro-blogs and statuses at the same time usually produce quite a few duplicates (depending on what accounts you have setup), so it's better to choose one or the other. I prefer posting to statuses because most of the sites that I use support status updates but not micro-blogging posts.
You can also choose the format for your posts or just stick with the defaults. The default for micro-blog and status posts is "New Blog Posts: $title $link", where $title represents the title of your post and $link represents the link to your post. I highly recommend changing the "New Blog Posts:" to something more catchy and doesn't scream "automated post"; people will be more interested in checking it out.

The default for blog posts is "$post (continue reading»)" where $post represents your post text which comes straight from your blog post; you can choose how many characters to show or you can even show the whole post if you'd like. If you're on a site like Bebo, MySpace or LiveJournal, Ping.fm will create an entry in your blog for you on that site. So, it gives you the ability to promote your blog posts on all your other blogs as well. I would suggest not setting up your WordPress blog for Ping.fm though since that would create duplicate posts.
Another great things is that you can choose what to do with truncated text. You can leave it as the default, which is three periods (...) or you can change it to something else. Of course this will only be used when and if your post gets cut off.

If you want to control which services Ping.fm will post to whenever you publish a new post, you'll need to take care of that in your Ping.fm dashboard under settings. As you can see, it's very easy to disable and edit your accounts and once you get the hang of it, it's really a quick and painless process.

Well I hope you were able to take all of that in. I promise it's not as confusing as it sounds and in the long run it will greatly benefit you and your blog.


