This social media tool reviewer doesn't critique tools, but observes them objectively with the goal of helping readers make money online.

As mentioned in a recent Twitter status update, "I try out every tool. I'm not against any of them. Is it really a big deal?"

It is indeed a big deal when you're in such a big niche.

Social media and social media marketing have become buzz words over the past few years and people from tech geeks to the uber chic have come across a social media enabled tool, even if they didn't know what it was called.

Charnita's challenge in the months to come will be to differentiate her site from those of other social media enthusiasts. There are three basic ways to do this which are content, traffic and monetization.

Content is the first and best to set yourself apart in a big niche or establish yourself as the dominant player in a newer niche. Charnita writes several times per week to update readers on "Cool Tools." With a design layout that screams social media at every turn, Charnita demonstrates her credibility quickly.

Traffic peaks and valleys can often happen when relying on your own social media participation for visitors. As soon as you take a day off, your traffic suffers. A consideration may be to include some sticky content (like a regular series) or to co-host a community on one or more social networks. Either option will allow for the occasional business or leisure trip while generating growing traffic over time.

Monetization comes after both the content and qualified traffic but once both are in place, generating sustaining revenue is much easier. With spaces for sponsors and featured advertisers, Charnita may want to consider adding in-depth reviews with affiliate links - or other monetization option - to supplement the current banner icons.

With the basics laid down, Charnita is poised to become a social media tool critic on par with the best movie reviewers. Once a niche is chosen and a target market considered, it will be easy to differentiate both Charnita and the Social Web Tools blog.

STATS
Blog Name: Social Web Tools
Blog URL: http://socialwebtools.info/
Blogger(s): Charnita
Age: 3 months
Feed: http://socialwebtools.info/feed/